For modern law firm websites to be effective, they must not only meet the basic expectations of website visitors, but also inspire them to take further action - such as clicking to other pages on the site, downloading a resource, signing up for a newsletter, or initiating contact with the firm. However, the vast majority of law firm websites lack originality, appearing more like a brochure template than a digital experience meant to captivate online audiences. Generic content, template page layouts, and uninspiring imagery all make it very simple for website visitors to click away. Instead, compelling website design takes website visitors on a seamless journey where they can locate information about an attorney's background, confirm alignment of their matter with the firm's service areas, and discover how the firm's service is shaped by their unique mission and values.

The leading website design and development trends color our perspective at Liftsail Marketing, where we go beyond the basics to create websites that are impressive digital extensions of the firm's brand. We embed the firm's value messaging throughout the website, utilizing striking imagery and incisive copy to captivate website visitors with the firm's brand story. Intrinsic to the stable and secure web environments we build for clients are the elements of website security, mobile responsiveness, and search engine optimization. With modern layouts that cleanly present content and features, our law firm websites help attorneys showcase their expertise with polish and precision.