A client will rarely be moved by hearing that a law firm has "experienced professionals" who can "assist with a variety of matters". And yet, so many law firms fall into the trap of having a one-dimensional brand identity that doesn't convey their value or separate them from other lawyers. A creative and effective brand identity takes your audience through the story of how your solutions make an impact. When lawyers and law firms commit to the promise of their brand, it has a strong influence on the firm's reputation in the marketplace.
Liftsail Marketing utilizes an innovative approach for crafting brand identities that powerfully reflect your values and your abilities. We engineer a cohesive brand statement by layering creativity upon strategy, and project that brand through striking visuals that make an impression. We are passionate about making sure your brand identity is a natural fit with who you are and conveys an intriguing and unique story to the marketplace.
Your brand identity shouldn't operate in a vacuum, so it can't just live in the logo box. At Liftsail Marketing, we develop comprehensive law firm brand identities that can scale. We test our concepts in a variety of settings, to ensure that your brand can reach audiences in various different spaces. We believe that your brand is more than a name and tagline - so we build out a full toolbox of branded materials that you can use to enhance your visibility across all media.
For a story to stick in the minds of your audience, it should feel like the entire client experience can be viewed through the lens of your brand. To inspire that feeling requires managing a delicate balance between consistency and nuance. Your message must be communicated consistently across all touchpoints, but it must also be nuanced enough to not seem repetitive. Our team at Liftsail offers a combination of imagery, color, taglines, logos, and themes to help tell the brand story in many different ways.
For a law firm brand identity to reach its target audience, it requires a sophisticated multichannel strategy. Getting in front of the right demographic, in a relevant context, with a message that resonates is the hallmark of a wildly successful brand visibility campaign. Liftsail Marketing informs our strategies with detailed, data-driven research about placement options that offer the highest outcome at the best price. By crafting the right message for the medium, we put the firm in prime position for maximizing the impact of their reach.
