Managing a law practice requires a business approach that most attorneys do not learn in law school. It can be unnecessarily tedious and distracting for lawyers to have to manage inefficiencies in their business operations, but these operations can have a significant impact on client satisfaction and billable productivity. This creates a rather cruel paradox for attorneys to face when it comes to deciding how to spend their time. However, technology tools and systems can be a very effective way to capture efficiency and productivity while also improving client satisfaction.
Our technology expertise at Liftsail Marketing helps attorneys and law firm capture significant value in their business operations by strategically deploying technology systems and tools. We begin with an in-depth analysis of where the breakdowns in the firm's operations are occurring. With intense curiosity, we approach each problem like a business school case study to solve. Drawing from our deep experience with technology projects, we evaluate the situation from all possible angles and perspectives and propose a matrix of solutions to ensure that the tool matches the specific needs of the firm. Whether it is proposing a brand new technology solution or analyzing if an existing tool isn't being utilized to its maximum potential, our focus at Liftsail is developing systems and tools that enhance the operations of the firm, positively impact client satisfaction, and most importantly, empower lawyers to efficiently and effectively managing their practice.
Technology tools are rarely effective when deployed "out of the box". Each attorney and law firm has unique needs and preferences that are essential when evaluating new tools or expanding existing systems. Sales reps will promise their tool does everything and more in theory, but the sobering reality in practice is far more complex. When evaluating systems and tools, the team at Liftsail Marketing completes a comprehensive investigation of the individual needs of the firm. We identify a prioritized list of needs and conditions that we use to evaluate the capabilities and feature of potential solutions, and make informed, data-driven recommendations.
At Liftsail Marketing, our expertise includes consulting on technology tools, software, and systems in a broad range of categories, including:
and many others. Our unique approach to technology and systems, combined with our in-depth understanding of the specific needs of professional service firms, can be valuable in evaluating a variety of tool types.
