Email marketing can be an effective tool for attorneys, law firms, and professional service providers that are seeking to boost their visibility, nurture potential clients, broadcast their capabilities, and encourage more referrals. A consistent, high-quality email marketing strategy keeps the attention of contacts in your network and creates a soft touchpoint for engaging with your contacts an informative and professional way.
Liftsail Marketing assists clients throughout the entire process of designing and deploying an effective law firm email marketing strategy. We work with a variety of common tools to get your email strategy launched - including developing subscription forms, integrating with CRM systems, managing lists, designing email layouts, implementing Call-to-Actions (CTAs), and producing content.
Not everyone in your network will need your services at all times — but when situations arise and someone needs the services you provide, you want to be the first professional they think to contact. Producing an email newsletter on a regular basis helps nurture contacts within you network to be aware of your firm. Distributing client alerts about important case decisions or changes in the law leads subscribers to appreciate your expertise as relevant and trustworthy. Through recurring communication that highlights your impact, professionalism, and capabilities, your law firm email marketing campaigns can become excellent touchpoints for engaging with prospective clients.
Regardless of the email platform you use, any email marketing initiative must place a high priority on maintaining subscription lists that are clean, targeted, and compliant. Liftsail works with multiple different platform on building out subscriber lists and segments, so that you can send the most relevant message to a targeted audience. We help organize, set-up, and maintain subscriber lists following all required email privacy protocols, so that your email contacts can update their preferences or opt-out at any time.
Once a visitor has made first contact with your firm's digital campaigns, it is critical to have an effective strategy for converting them into a client. Your law firm email marketing campaigns should capture their interest and distribute meaningful content to them. Using interest markers and best practice, Liftsail Marketing produces drip email strategies and campaigns that are effective at converting interest into action.
