The speed at which content is pushed to digital audiences continues to rapidly increase. The average attention span has fallen significantly over the past decade. So much content is swirling around the digital ecosystem, and all of it seeks to influence audience perceptions or behavior in some way. Effective digital marketing must adapt to these evolutions in order to capture the attention of a target audience and make a meaningful and lasting impression.
Liftsail Marketing helps professional service firms launch creative, omnichannel digital ad campaigns in order to Outpace the CurrentTM of their competition. Our team designs and deploys a variety of advertising products, including display, video, OTT, CTV, CPV, SEM, PPC, and social media ads. Our creative digital marketing strategies enable firms to amplify their influence across all digital channels, so they can reach the right audience and create a lasting impression in the minds of their prospects.
Getting vanity data about impressions, clicks, engagements, and supposed "conversions" from advertising platforms means nothing to attorneys and law firms if it isn't resulting in actual prospects contacting the firm. The only way to know that a digital marketing campaign is truly working is by capturing contact data from prospects. With every digital campaign that we run, Liftsail Marketing builds landing pages optimized for conversion and connects those pages with targeted nurture sequences that drive leads to convert into client engagements.
Our team at Liftsail Marketing has extensive experience with marketing and advertising campaigns across all digital channels - including display ads, video, SEM, PPC, social media, and more. We also have capabilities in emerging media, such as streaming audio and OTT. Our digital marketing campaigns help law firms and attorneys reach their target audience across multiple platforms and channels.
We've encountered many advertising and marketing agencies in our 12+ years working in the legal marketing space, and we know the spend mark-up model is often cost prohibitive for solo attorneys and small law firms. Agencies often require large deposits and huge monthly spends just to get started with a campaign, with far too little to show for it. And then, the only time the agency follows up is when its time for money. Our approach defies the industry trends, allowing firms to launch cost-effective campaigns with extremely low minimum spend requirements. We use performance data and A/B testing to adjust campaigns for maximum conversion, and only grow the spend as the results grow. And we work closely with our clients, with regular check-ins and performance reports, to ensure the digital marketing campaigns are meeting the strategic goals.
